Successful Strategies for B2C, B2B - and Everything in Between
Brands are selling direct to consumers (B2C) and looking to leverage digital to sell wholesale (B2B). Noteworthy speakers come together to share their expertise and insights into what’s happening in the world of B2B and B2C e-commerce. This knowledgeable group will discuss strategies for brands, manufacturers, wholesalers and more to effectively manage your direct-to-consumer relationships, channel complexity and digital marketing for your brands.
In-Depth Workshops & Sessions
With interactive workshops, roundtable discussions and a takeaway workbook complete with action plans, you’ll leave with actionable strategies on essential topics that affect your business. Session topics include:
- Strategies and tactics for going direct-to-consumer
- Marketing how-to’s for brands, manufacturers & wholesalers
- How to best leverage social media channels for brands
- Design & usability for B2B
- Global eCommerce - learn how to successfully sell internationally while overcoming challenges
The smaller setting within the Javits Center means quality discussions with the 50 or so exhibiting companies, who have the solutions your business is looking for.
IR Events Group
Brands & B2B
|(Through 4/4/14)||(4/5/14 - 5/16/14)||(After 5/16/14)|
Attend IRCE Focus: Brands & B2B at the Jacob K. Javits Center
New York City sits at the epicenter and is home to industries that must figure out how to be successful while selling through multiple channels and pursuing both B2B and B2C strategies. Strategies must be current and effective to ensure your business stays successful and at the top in a competitive market. IRCE Focus: Brands & B2B attendees will walk away with tools, advice and action plans to enhance their e-commerce efforts from hands-on experience with experts, peers and industry resources.
Expert Speakers, In-Depth Workshops and the Solutions You’re Looking For
Noteworthy speakers come together to share their expertise and insights into what’s happening in the world of B2B and B2C e-commerce. This knowledgeable group will discuss strategies for brands, manufacturers, wholesalers and more on relevant and timely topics, while the exhibit hall will be filled with the solutions and products that your company needs to excel and succeed.
With interactive workshops, roundtable discussions and real life examples, you’ll leave with strategies on essential topics that will help enhance your business and brand. Plus, you’ll have the opportunity to network and learn from your peers in New York City. IRCE Focus: Brands & B2B is brought to you by IRCE, with agenda production in conjunction with FitForCommerce, an e-commerce consulting company.
News & Press
A new “quote-to-cart” online buying system at I.T. products seller Vology, along with a new way for buyers to quickly authorize purchases, are designed to expedite purchases and boost conversion rates. In the process, this also will boost natural search rankings, the company says.
Scout by Bungalow has launched a new web site on the Magento e-commerce platform to provide more self-service features for business customers. In 18 months, it expects 75% of its B2B customers will be transacting on the web, an executive says.
From decreases in the number of abandoned shopping carts to increases in profit per order, companies report a general trend toward improved performance in several areas of business-to-business e-commerce operations, Forrester Research reports.