Successful Strategies for B2C, B2B - and Everything in Between
Brands are selling direct to consumers (B2C) and looking to leverage digital to sell wholesale (B2B). Noteworthy speakers come together to share their expertise and insights into what’s happening in the world of B2B and B2C e-commerce. This knowledgeable group will discuss strategies for brands, manufacturers, wholesalers and more to effectively manage your direct-to-consumer relationships, channel complexity and digital marketing for your brands.
In-Depth Workshops & Sessions
With interactive workshops, roundtable discussions and a takeaway workbook complete with action plans, you’ll leave with actionable strategies on essential topics that affect your business. Session topics include:
- Strategies and tactics for going direct-to-consumer
- Marketing how-to’s for brands, manufacturers & wholesalers
- How to best leverage social media channels for brands
- Design & usability for B2B
- Global eCommerce - learn how to successfully sell internationally while overcoming challenges
The smaller setting within the Javits Center means quality discussions with the 50 or so exhibiting companies, who have the solutions your business is looking for.
IR Events Group
Brands & B2B
|(Through 4/4/14)||(4/5/14 - 5/16/14)||(After 5/16/14)|
Attend IRCE Focus: Brands & B2B at the Jacob K. Javits Center
New York City sits at the epicenter and is home to industries that must figure out how to be successful while selling through multiple channels and pursuing both B2B and B2C strategies. Strategies must be current and effective to ensure your business stays successful and at the top in a competitive market. IRCE Focus: Brands & B2B attendees will walk away with tools, advice and action plans to enhance their e-commerce efforts from hands-on experience with experts, peers and industry resources.
Expert Speakers, In-Depth Workshops and the Solutions You’re Looking For
Noteworthy speakers come together to share their expertise and insights into what’s happening in the world of B2B and B2C e-commerce. This knowledgeable group will discuss strategies for brands, manufacturers, wholesalers and more on relevant and timely topics, while the exhibit hall will be filled with the solutions and products that your company needs to excel and succeed.
With interactive workshops, roundtable discussions and real life examples, you’ll leave with strategies on essential topics that will help enhance your business and brand. Plus, you’ll have the opportunity to network and learn from your peers in New York City. IRCE Focus: Brands & B2B is brought to you by IRCE, with agenda production in conjunction with FitForCommerce, an e-commerce consulting company.
News & Press
Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing messages, research and investment banking firm Tully
There are more B2B content management systems available now than in the past, good news for the more than half of B2B companies looking for that kind of software, Forrester Research analyst Peter Sheldon says.
Billabong has decided to undertake a strategic review of its multi-brand ecommerce businesses SurfStitch.com (“SurfStitch”) in Australia and Europe, and Swell.com (“Swell”) in North America. Billabong has appointed international investment banking firm Guggenheim Securities to assist in this review