Keeping Up With Google and Bing: The Latest on the Two Most Important Search Engines

Monday, February 10, 2014 - 9:00am to 10:00am

Tim Kilroy - Chief Executive Officer - AdChemix

Dave Mack - Vice President, E-Commerce & Business Development - The Source

Landing high in search results on Bing and Google becomes more complex every year. Content, keywords, site design and usability all must work together smoothly to ensure shoppers will find your site when they’re looking for a product. The SEO Day at IR Focus: Web Design will kick off with an update on the latest initiatives from Google and Bing and what all marketers need to know to ensure that their sites will surface when a consumer initiates a product search. Our speakers will also highlight the important differences between Google and Bing, where 30% of all searches originate today, and provide guidance on how to optimize you site for one without undermining your efforts on the other.